brand concept | packaging
A new start-up creating hair products specifically for nighttime use requires concept and branding with the aims of attracting night-owl young professionals with hectic days. The draw of the products are the ingredients that help the user wind down for the evening with a soothing shower and relaxing hair care (allowing them to get a few extra minutes sleep in the morning!) The resulting brand is called Solstice, honoring the cyclical nature of our days, while the moon texture and custom brandmark are nods to
our nights.
our nights.
the process (above):
after mind-mapping some associated imagery and keywords, a brand direction emerged that was sumptuous, dreamy, and mysterious.
after mind-mapping some associated imagery and keywords, a brand direction emerged that was sumptuous, dreamy, and mysterious.
student concept work
