Red Wine & Blue is a grassroots political non-profit that rallies suburban women across the United States to vote for common-sense Democratic candidates in local, state, and national elections. The organization trains women in suburban communities to employ relational organizing to raise political awareness among a historically less active demographic. Leading up to the 2022 midterm elections, RWB focused their efforts on voters in Pennsylvania, Michigan, North Carolina, and Ohio.
As a freelance designer for RWB, I worked with copywriters and the creative content team to generate all manner of social media assets targeting a suburban demographic. In particular, I created illustrations and other graphic elements that the content team could later customize further based on their needs.
Content Director: Beverly Batte
Copywriters: Lyndsey Quist, Rebecca Bramlett
Copywriters: Lyndsey Quist, Rebecca Bramlett
Illustrations and GIFS (below):
While tackling consequential issues, RWB maintains a playfulness, evident in the organization's name. In requests for graphic elements and illustrations, I honored finding that joy with illustrations that have a handmade feel. These assets would then be customizable to whatever issue the content team was using them for, simply by adding text in the program of their choice.
While tackling consequential issues, RWB maintains a playfulness, evident in the organization's name. In requests for graphic elements and illustrations, I honored finding that joy with illustrations that have a handmade feel. These assets would then be customizable to whatever issue the content team was using them for, simply by adding text in the program of their choice.
