NESTIG: Branding



2024 saw unprecedented growth for the Nestig brand as the company prepared to launch a new collection and thereby reach a new audience: KIDS. Tasked with giving the brand a glow-up to match our new collection and future aspirations, the design team went through a massive brand audit and research period to assess what could be improved.

I was given a special task; research, develop, and improve upon the Nestig brand’s iconic shapes for theis new chapter. 


Senior Designer: Rosie Berdann
Head of Brand Marketing: Stephanie Dixon


THE NEW SHAPES

Nestig’s new shapes paired down the selection, while keeping some old favorites. The new shapes, while still plenty whimsical, contain a few more corners, points, and straight edges, signifiying an older child’s somewhat spikier and more pronounced views on the world. I also updated the shapes with a new digital brush, providing cleaner lines with which to work digitally. 


Nestig shapes 2024:






THE OLD SHAPES

Nestig’s previous shapes were very soft, bulbous, and sometimes unwieldly. They proved to be a barrier to creating a more elevated (yet still fun) brand aesthetic.


Nestig shapes 2021-2023:

THE PROCESS

I took a hands-on approach to developing shapes and cut them out of construction paper to see where we could land digitally. From there, the design and marketing teams identified the shapes they felt the strongest.



PACKAGING

The rebrand necessitated the need for updates to the brand’s packaging for both small soft goods as well as larger shipping packaging assets. 


Mobile Packaging


Packaging Tube for “Little Animals” stuffed toy
Illustrated postcard insert


Branded packing tape for shipping boxes



ILLUSTRATING FOR NESTIG

While typically housed within the Nestig marketing department, I have had several opportunities to make use my illustration skills in this role. I was invited by the Nestig product team was to apply my illustrations to the realm of surface design–in the form of a mural and wall art–for the Spring 2024 Central Park Dogs collection.
Central Park Dogs Mural, Spring 2024 Collection
Mural in situ
Central Park Dogs Framed Wall Art